Archive for the ‘Advertising’ Category
It is clear from research conducted by Forrester Research, today, the number of consumers using relocation applications is still small and limited.
The study refers to this technology as a resource applied to marketing and advertising strategies, recommending that advertisers expect to increase its number of users and consumers that the time is reduced to a few million a month. A global figure shows that the geo-location based advertising time remains far from the crowds.
In this sense, the study also shows that only 4% of U.S. adult users online ever used social networks based on the location of their mobile phones. Figure drops to 1% in the case of those who make more than once a week.
Although the experiment of increasing the number of advertisers that use geo-location based advertising, the volume of registered users who agreed to receive this type of advertising is still too small compared to those who can be reached through other media or advertising formats such as sums or own search via mobile.
However, the study noted that users who use this relocation application on their mobile phones are considered “most influential consumers” because they are 38% more likely than other users to find information on companies, services and products through their mobile phones and devices and share opinions or give your family or friends before they make a decision on their purchases.
Despite its slow growth, geo-location based advertising could find your big lode in the business of local search and mobile proximity marketing through formulas such as offering coupons and special offers consumers close to the location of certain stores or commercial establishments. Read the rest of this entry »
Advertising revenues of U.S. newspapers continued to fall by 5.6% during the second quarter of the year. Both newspapers online and print editions, advertising spending fell from 6,820 million dollars to 6,440 million dollars compared to last year, according to a report by the Newspaper Association of America (NAA).
However, the fall of 5.55% is taken as an improvement on the revenue recorded during the previous quarter as advertising revenues fell to 9.7% during the first quarter of the year and 23.7 per percent in the fourth quarter of last year 2009.
During the second quarter, according to data from the NAA report, revenue from print advertising fell 7.62 percent to $ 5.6 million. While advertising revenue for online media during this period grew by 13.9% to 743.9 million dollars.
In this sense, the advertising revenue from online newspapers have served to boost business, turn offsetting the drop in ad sales for print editions that keep adding and 16 consecutive quarters of declines. John Sturm, NAA chief executive said about “The fact that the online business represents about 12 percent of total newspaper revenue is a good omen for the future in an increasingly digital environment”.