Archive for the ‘Marketing’ Category
A few years ago came to light a movie (which was later book) that generated a lot of movement around the world, millions of people saw it, because it seemed to say something extremely important to our everyday lives, this movie is called “The Secret” and caused a revolution at the beginning of this decade.
What was he talked about this film that attracted so many viewers? As we explained in a fairly simple as absolutely everything that happens in our lives is attracted to it by our thoughts, as each person or event appears in our lives because of something they call “The Law of Attraction”
It’s a simple concept and made immediate connection with many of us who knew we had ma a fantasy film everything that she recounted. And it’s really simple, but not simple, because it tells us we can attract such as poverty, debt and economic hardship because we focus all our attention and thoughts to these elements and tells us that if we begin to focus our thoughts on what you want to create as abundance and prosperity, then it will be what you get.
I say it is simple but not simple because there are many more around the concept that only begin to put positive thoughts in your mind. It is not so simple, there are always many factors controlling other aspects, and although you think and think about money, if the first thing you do when you receive a receipt of any debt is to think of how you will pay that, stress and worry away yet it is an attitude, a certainly beyond the visible.
And that has to do with network marketing?
Well, anyone who has belonged to a network marketing scheme (and sufficiently observer) knows everything that happens in your business is just a reflection of who you really are, not who you want to create, but who you really are, and not until there is a real change in you, your mind and your way of seeing the world which then begins a radical change in the results of your business. Read the rest of this entry »
The number of clicks to the banners of the web is notoriously low; however, it is believed that improving the visual quality of the same, these rates may grow dramatically, according to a report released this month by MediaMind.
The digital advertising company finds that the addition of rich media and video to the mark to market on the Internet could increase markedly the performance of the season.
According to the survey, Internet users stayed for more than one second in 426 out of 10,000 impressions for banners between 2009 and 2010. Also, out of 10,000 impressions, 92 interacted with them, new click and about 16 ended in a conversation.
The results show that Internet users are not likely to click on banners, and highlight the need to involve them beyond the first impression. MediaMind found that in addition, there is a click-through rate of 300% for financial services that seek to interact with users, compared with standard banners.
Add video to rich media further enhances the financial performance of the ads, as evidenced by the increase of 302% over those who do not possess. The main conclusion is that moving images capture the attention of consumers.
The study also found that financial ads work well when placed in context with other types of content, increasing their conversion rates go from 0.17% to 0.25%, well above the industry average.
Marketing departments are finding to use different types of content generates different types of income and social networks also respond differently. Not long ago experts warned that the marks could not sell their products and services in social media and that all efforts would be worthless, but over time has shown that if done correctly it is entirely possible.
Here are seven ways to maximize investments in social media activities based on a survey of 284 companies.
Gives consumers a good reason to share content
The community managers have learned over time that one of the keys to success in their campaigns is to provide quality content that is relevant but does not have to promote the consumption of the brand.
Consumers are more likely to interact when the content being offered is quality, he adds value, and we solve a problem or just interesting.
Identifies and attracts the top influencers
The influencers are those who talk about the company and defend it when necessary. With appropriate monitoring tools, brands can identify these individuals and should promote a positive relationship with them, showing care and respect and providing information in advance.
Brands should promote a positive relationship with them, but be careful not to “buy” their influence. Just show respect and care, and give early information should be enough to keep them involved. Read the rest of this entry »
People usually have to fear what we do not know. I think this is one of the main reasons why many SMEs are still reluctant to grow their business through online marketing. I present the 4 most common excuses.
Sometimes I think I’m speaking another language when I have the opportunity to talk with managers of SMEs on the subject online marketing. I agree with Antonio Gimeno when he says to be evangelized is still much to understand the need to be on the Internet to sell more. Although there is still much training the most common excuses are not acceptable to me so I want to summarize and respond directly to them:
Our customers are offline, we have in Spain some 27 million Internet users with 40% of online shoppers. We are still far behind other developed countries like USA, UK or Germany. Displaying the growth rates of electronic commerce there is a huge opportunity for companies that decide to open an online store. If you really think your customers are offline is because it may already be buying from your competition.
We do not have web: for advertising online is not absolutely necessary (although recommended) to have a website. Companies like Coguan offer advertising formats that allow the collection of emails, phone numbers or print coupons directly through the banner.
We have no banner, in a previous post I described how anyone can create a banner without being a designer or have programs like Photoshop. With most programs we have installed on our computers we can design a banner in 5 minutes.
We have no budget, no marketing budget of an SME does not sell online. With a budget of 50 Euros and can be made small-scale actions. These tests serve as learning to discover what works. When we get the results we are happy to spend on advertising because it helps you sell more.
People always talk about a strategy to market the products or services whether online or not, we find certain characteristics and different forms of traditional marketing and the Internet, but constantly going to find more differences than similarities between the two types of marketing.
Then show the differences between traditional marketing and internet marketing.
Space: the online marketing has a much larger space in which you can add a wealth of information and images and all for one low price, whereas the traditional marketing is a commodity which can be purchased but a very high price.
Time: In the Internet marketing time is spent visiting the web client, whereas in traditional marketing time is very limited, so the user must choose exactly what you will say in the message.
Image Creation: Internet marketing allows consumers to design the image with all the information required, while in traditional marketing images are created with items such as light, music, action, in short, the image is paramount and not given too much importance to information.
Address of communication: Internet marketing has the advantage that the customer is one who seeks the message, so easily fit the virtual store and solve all your questions easily, in contrast with the traditional marketing view products on television or radio, then if you have questions not be resolved immediately, but will have to wait to go to where the product market. Read the rest of this entry »