Today many companies are wondering whether to enter what is called Marketing . Well, no need to raise it, probably already in the Marketing without knowing it.
Just a few years ago was the local people I was talking about “this shop” where he had been treated well or badly (what is colloquially called WOM), today in a forum, chat sometime, somewhere network, someone may have written about your business. So, what’s really a company should consider is not whether to enter, but to invest time / money to benefit.
Given that this is a tool that has made very small businesses have grown exponentially, which has won votes for President or those large companies have taken millions in losses, it really is something interesting that invests and invests well.
Social Networking strategy back to the comparison with the neighborhood, imagine now sell in a neighborhood with 400 million inhabitants, is would be the third most populous country in the world. Well, this area is Facebook. But there is not just a neighborhood but there are several: twitter, LinkedIn … Now imagine being able to know the opinion of these people and could use it to improve your business. All this is possible!
The basis of all this is, listen, the secret is not to have a web page to talk about oneself, but to allow user interaction is necessary to know their customs, to investigate their opinion of the company, not suffocating with but offer thousands of products that may interest only.
This is achieved through the following points:
1 . Research. Doing research on the Internet, using statistics, see the searches they perform, the clicks that are using the experience of other firms in the sector and especially interacting with the customer is how we can improve our campaigns, give them what they really want and not overwhelming.
2. Standing out from the competition. On the Internet there is so much the difference between large and small, the difference lies in companies that react quickly and react slowly, obviously you have to be rapid, that means quickly resolve the bad publicity, that is trying to innovate in campaigns, be quick to recognize the profile of our customers, …
3 .Viral marketing, it is not sending the message to many people but many people end up forwarding the message.
4. That the content is generated by the users themselves, creating campaigns those users can have fun creating content for the company. For example by photo contests.
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